Thursday, January 31, 2008
Onisuka Tiger's New Ad
Definitely a tight concept. "City in a Sneaker" represents the creativity of the brand. Based in Japan, Asics captures the image of Tokyo and integrating it into one of their famous sneakers the Onisuka Tiger. "The entire sculpture is a tribute to the vibrant and progressive thinking city of Tokyo which has come to define Onitsuka Tiger as a brand." The sculpture is filled with details like skyscrapers, subway, vending machines, airports, etc.