Solid Gold Rag's founders Perry Shimon and Oliver Kupper made this label for those fans that are in search for that one classic vintage tee..but new. The L.A.-based style haus did a lot of hw to make the thread-bare look with quality..Emblazoned with whimsical screen-prints of pop-culture icons—French singers and muses Françoise Hardy and Serge Gainsbourg front two of the collection's pieces—the almost criminally soft shirts are a few leaps and bounds from the mass-branded statement T-shirts of the past decade. The tees are $105 and sold at www.solidgoldrags.com or at LA's Satine on 3rd.
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